In my book Cloud CIO Strategy, I described how spending is moving away from one-time buying and towards subscribing to services. For marketers, that shift opens the door to a new set of revenue opportunities, but it also means some fundamental changes in how they market. May of these changes span product, customer and marketing / pricing models as well the need to support B2Any strategies and related acquisition and on-boarding complexities.

 Jeff Yoshimura on MarketingProfs provides 5 keys to better understanding how the Subscription Economy is changing the ways marketers need to think and behave, and some great examples as well - so that marketers and strategists alike don't get left behind.