5 Keys to better understanding the Subscription Economy

posted May 24, 2012, 1:25 PM by Bruce P. D'Sena   [ updated May 24, 2012, 1:26 PM ]
In my book Cloud CIO Strategy, I described how spending is moving away from one-time buying and towards subscribing to services. For marketers, that shift opens the door to a new set of revenue opportunities, but it also means some fundamental changes in how they market. May of these changes span product, customer and marketing / pricing models as well the need to support B2Any strategies and related acquisition and on-boarding complexities.

 Jeff Yoshimura on MarketingProfs provides 5 keys to better understanding how the Subscription Economy is changing the ways marketers need to think and behave, and some great examples as well - so that marketers and strategists alike don't get left behind. 


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