Joyn simplifies the Mobile Cloud

posted Jul 4, 2012, 9:43 PM by Bruce P. D'Sena   [ updated Jul 5, 2012, 7:28 AM ]
"Joyn" is the new consumer facing brand for the GSM Association's RCS-e (Enhanced Rich Communications Suite), to help end-users recognize the new services on offer as operators and handset vendors take new offerings into the market. Think of it as a common interface for some of the most used mobile Cloud services.

Mobile network operators all over the world are already working together to establish interoperability. Deutsche Telecom, Orange, Telecom Italia, Telefonica, and Vodafone have all endorsed Joyn and other operators such as Bharti, SK Telecom, Orascom, Telenor and Wataniya are expected to "Joyn" in soon.

So what's in it for everyone? For consumers, Joyn will deliver an experience beyond voice, SMS and MMS by providing them with instant messaging, chat, live video sharing and file transfer across any device, on any network, with anyone in their mobile address book. For operators, it's a compelling business proposition, offering new ways to use existing assets and capabilities to deliver innovative communications services and harness new revenue opportunities.

But as we all know, the ball eventually lands in the customer's court. Will Joyn make it as a suitable alternative to some of the Over-the-top (OTT) alternatives out there - or will the Facebooks and Googles of the world use their critical mass to dominate with similar solutions? 

It's going to take more than just a brand name for even the best Operators to make this work, but Joyn's common, simple interface could be a good thing in a world that's fast going wireless. Let's wait and see...

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