Teradata to buy eCircle in push for combined Big Data Analytics & Marketing

posted May 2, 2012, 7:25 AM by Bruce P. D'Sena   [ updated May 3, 2012, 2:24 PM ]
Teradata - the data warehousing giant today announced it's plans to buy German software company eCircle in a quest to combine  big data analytics with marketing. This is the second deal acquisition in the marketing space Teradata has made recently, having purchased Aprimo for $525 million in late 2010.